Aspects of Good Web Design

There are a few things that a well-designed ecommerce website must have to be considered optimal and ready for traffic. Let’s dive into what they are.

User Friendliness

One of the biggest killers of ecommerce sales is poor website usability. Your ecommerce website must have a great UI and UX built into its design. The customer must be able to easily navigate through the website and get to the action that you want them to take. This can include things like having properly organized navigation and breaking down products by appropriate categories. There are tools you can use to test usability or you can have friends and family who’ve never used your site test it out and tell you where they got lost. You want o make sure your shopper's experience is seamless 100% of the time.

Good Product Photos

If your website is the stage, your products are the star, and when it comes to your products, you want to show them in the best light possible. Many ecommerce store owners miss this part and think throwing up photos of their products against a white backdrop with their cellphone is enough. If you’re in the ecommerce business always opt for professional photos. It will be a one time expense that more than pays for itself over the course of your business. In the ecommerce space, all shoppers can go off is your photos. Because of this, even if your competitor has a worse product, their better photography will lead the customer to make the purchase with them, rather than with you.

While this isn’t necessarily something a web designer does, it is definitely something that needs to be considered as part of your web design.

Call to Actions

Call to Actions are the most underutilized thing by webmasters across the internet. Even large companies that spend millions in marketing dollars forget about this simple concept that can make a huge difference to your bottom line. A call to action tells your customer what they have to do next, and if you don’t have one what they will do next is leave your website in the search for someone that can tell them what to do next.

If you’re looking at your site and wondering which page should have a call to action, its every page.

Responsiveness

Over the last few years, mobile search and mobile shopping have skyrocketed. It went from really important to an absolute must. It’s safe to say you will fail online if your website is not mobile responsive. At this day and age of the internet, it is not a “nice to have” but a requirement and an expectation of your visitors. Your website should have a mobile experience that is as good, if not better than your desktop experience. These days mobile visitors are well over 50% and climbing year over year.

Simplicity

Lastly, one of the most important factors of any good website design is. Too often websites want to cram as much information and images into one place as possible thinking it helps, when in fact, it has the exact opposite effect. A crowded website will overwhelm your visitors and cause them t go elsewhere to shop. It can also make it confusing to navigate through the site and get to the end goal: buy a product.

All these things have to kept in mind when designing a website as they all affect your bottom line. While 3dcart ecommerce website themes come with all of this in mind, you may want to customize it, which is where web design experts come in.  An ecommerce expert can help you build a website customized to your needs, without messing up all the factors that make up good web design.

What Makes a Good Web Designer in Miami?

Miami is a busy city with many online businesses thriving. Because of this, there are many web designers trying to win those businesses, so you will have to be savvy to decide on who to work with. Luckily, in the list above, we did all the work for you. However, you should still be armed with the knowledge of the criteria we use to pick out a good web designer for you to work with.

When it comes to getting good web design, there are a few things that will tell you whether the web designer that you are seeking is a good one.

Questions

The types of questions someone asks are a sure tell of what they know about the subject. You want to be wary of web designers who don't ask any questions, as they are probably using the same cookie cutter approach for all their clients. Some questions a good designer will ask are things about your customers, your goals, and your business. If these things don’t get brought up, run the other way.